This strategy alone is just a small (but vital) piece of the puzzle. You should be doing this every single time you create a video as it really will make a dramatic difference to the amount of exposure you get – we are talking about views, rankings and qualified traffic.
You see, traffic from video is the best sort of traffic. Period.
First off, it’s much easier to rank for video than anything else. Whilst the Forrester report from 2008 is really outdated, they stated that you are 53 times more like to rank on the first page of Google than for any other type of media or website. 3 years is a very long time when it comes to video as things are changing daily but it’s still much easier to rank for video and tap into a huge volume of qualified traffic when you know what you are doing.
And that’s what needs to be stated. It’s not just any traffic, it’s QUALIFIED traffic. The people that make the decision to leave YouTube and come to your website are people that have already seen your stuff & got to know, like and trust you. They are coming to your website with the intent of finding out more. These people are much easier to convert with a simple opt-in box and you’ll see you conversion rates of traffic to sign ups go through the roof.
And of course, with 3 billion people watching videos on YouTube every single day, you can pick up the right sort of traffic easily and for FREE. We sometimes forget how easy this internet thing has become.
A few years back I was spending over £150 per day on Google Adwords to get traffic to my site. And it worked very well. My conversion rates were at around 37% and this meant over a third of people that visited my site signed up to find out more. Then Adwords became competitive, expensive and I got the dreaded “Google Slap” – they closed my account suddenly as they didn’t approve of my opt-in page.
Luckily for me, I had predicted this might happen and I decided to look into other ways to drive traffic and YouTube has always been the most profitable hands down (mainly because everyone else has no clue about what they are doing!).
I have recently teamed up with Andy Frain, a video ranking expert and it is no exaggeration when I say that he is one of the best in the world. Not only does he work with some household names, he has also been teaching me some of the stuff he knows and it has been blowing my mind.
The great news for you is that you can also learn all of these secrets at our upcoming 3-day retreat. We will be GUARANTEEING that once you’ve implemented the simple steps we’ve taught you, you’ll get your video on the front page of Google and the top of YouTube. And we are not talking about a strange keyword phrase such as “House Painter in Eastbourne on Weekends”… you will be able to choose your profitable and very competitive keywords that will get you a constant avalanche of traffic. We’ll show you step-by-step how we our clients on the front page of Google and YouTube for very competitive terms and all you need to do is copy our system. We’ll help you select these keywords and even give you cheat sheets.
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